International Media Management

ATTENTION: This study program can no longer be chosen. In 2018, it has been substituted by the program Management with its four specializations Marketing, Media Communication, Arts & Entertainment and Event.

I'm the child of a pop culture with 24/7 infomercials, trash TV, one hit wonders and where Z-list celebrities are sent to remote islands covered in jungle. In spite of this, or maybe because of it, I'm fascinated by the media. It's one of the reasons I'm studying International Media Management at Karlshochschule.

Here I'm confronted with the most diverse range of media formats and events, and can analyze how they're received and perceived by different cultures. And I might add, understand how trash can also be a cultural form. I can also understand how it can turn an average American family with yellow faces into an international brand with sub brands and spin-offs along the way. But these are just the details.

Generally speaking, what I'm learning here is to open my eyes and to develop a greater sense of content and format, whether on the net, on TV, or any other media channels. At the end of my course I'll know the connections and processes within the business and how to influence them. I'll be able to smell a trend emerging, conceive a new format, assess it and then bring it to market. Who knows, maybe I'll also be able to raise the standards of the media landscape.

Prof. Dr. Björn Bohnenkamp

<strong>Prof. Dr. Björn Bohnenkamp</strong> <br />bbohnenkamp@karlshochschule.de <br/> Tel. +49 721 48095 512

Degree Program Structure

Karlshochschule opens up a whole new, exciting world with each module in the International Media Management study program. When I look at the module overview, I discover at the same time how the contents of my studies are logically interconnected, thereby revealing International Media Management to me as an overarching whole.

 

Introduction to Media Management

6 ECTS

Introduction to Management and its Quantitative Methods

10 ECTS

Business Environment

10 ECTS

Introduction to Scientific Research Methods

10 ECTS

English as a Foreign Language 1

4 ECTS

Media Systems: Players, Markets and Cultures

6 ECTS

Markets, Culture, Communication

5 ECTS

Basic Principles in Strategic Management

5 ECTS

English as a Foreign Language 2

4 ECTS

Media Concepts and Formats

6 ECTS

Media Reception

6 ECTS

Introductory Company Project

6 ECTS

Resources

6 ECTS

Foreign Language 2.1

6 ECTS

Media Creation

6 ECTS

Media Strategies, Operations and Law

6 ECTS

Advanced Company Project

6 ECTS

Managerial Accounting

6 ECTS

Foreign Language 2.2

6 ECTS

Current Issues and Trends in the Media Sector: Research Colloquium

6 ECTS

Internationalizing Media Management: Field Studies

6 ECTS

Elective: Ethics in Management: Globalization - Sustainability - Practice

6 ECTS

Change & Innovation

6 ECTS

Elective: Culture & Language

6 ECTS

Internship

18 ECTS

Bachelor Thesis including its defense

12 ECTS
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What's special about Karls?

Luzia Haslauer, ZDF

"Interdisciplinary, open, alert, precise – collaborating with the students here we see their high capacity for empathy with the customer's situation, keen analytical skills, and proposals for solutions that get straight to the point. All delivered sitting in a circle of comfy chairs with no chalk dust in sight. If I had the chance to study again, I'd do it here."